Ayo Animashaun has built Hip TV into a big brand in just 8 years.
At the celebration of its second year on DSTV yesterday, he says the channel is a product of anger and passion.
Popular Nigerian urban contemporary music and lifestyle channel, HipTV, marked the 2nd anniversary of the channel’s debut on DSTV, on Nov. 5, 2015.
Ayo Animashaun, a Nigerian entertainment entrepreneur and the television company’s founder, tells NET how he built HipTV into one of the leading music channels in Africa.
“We wanted to be that music channel that everyone watches. I started Hip TV eight years ago, with a lot of dedication, a lot of commitment, a lot of ANGER and passion. We wanted to absolutely KILL it in the entertainment scene.”
It can be recalled that Hip TV was a scheduled programme on terrestrial TV stations for six years before launching on cable platforms DSTV and GOTV two years ago and in a market dominated by big players like MTV Base, Trace and Soundcity, it’s impressive that Hip TV has grown to become a force to reckon with, in just 24 months.
45-year old Ayo Animashaun, the CEO of Smooth Promotions, an entertainment firm that organizes The Headies award and publishes the weekly Hip Hop World Magazine, says they’re just beginning.